Words are not easy. Words with meaning, substance, and clarity, have to come from understanding. Organizations that need words with depth — from a blog, to an annual report, to an op-ed by their CEO in a newspaper — need someone who works not only with nouns and verbs, but ideas and concepts.
Organizations don’t need a better copywriter. They need a ghostwriter.
Ghostwriters are the next step beyond copywriters brought on at advertising agencies to fill a gap. Ghostwriters can write things that are easy to read but also full of rich ideas and thinking. Your organization is not a simple sentence. What you do is complex. To speak to your customers or stakeholders, those writing words for you need to be fluent in your industry. To make your organization’s words accessible without becoming fluff, you need someone with substance.
Ghostwriting is an intense process. It can involve interviews, transcription, discussion, revision, research. What it is not is copywriting — the polishing of existing ideas. It is instead offering organizations the substance of understanding to push beyond what currently exists.
Be in touch. Ghostwriting is a fast-growing part of my consulting work.
Tim @ timquerengesser dot com
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